Google Ads Management

Give every paid click a clear place to go.

A useful ad starts before the campaign goes live. The offer needs to be clear, the landing page needs to match it, and the enquiry must reach someone who can follow up. We help connect those pieces so you can judge campaigns by the business they bring.

What we agree before launch

• The offer: the service, audience and reason to get in touch.
• The campaign: locations, keywords, ads, exclusions and an agreed budget.
• The landing page: a clear explanation, relevant proof and a straightforward enquiry form.
• The measurement: successful enquiries, calls or purchases, with the appropriate account access and consent setup.
• The follow-up: who responds and how qualified enquiries and sales are recorded.

How we manage the work

1. Review the starting point. Check the offer, website, existing account and tracking.
2. Prepare a focused campaign. Write the ads and agree the targeting and landing page.
3. Test before spending. Check forms, links, conversion events and campaign settings.
4. Learn from the enquiries. Review search terms, spend, conversion data and your feedback on lead quality.

Ad spend and management are separate

Your media budget is paid to the advertising platform. Our management fee covers the agreed campaign work. Landing-page builds, creative production and additional integrations are scoped separately where needed. We confirm these details before work begins.

Better reporting starts with better definitions

A WhatsApp click is a sign of interest. A conversation, a qualified enquiry and a sale are different outcomes. We agree what counts at each stage so the reporting helps you make a decision about the budget.

Common questions

Do you guarantee a number of leads?

No. Demand, competition, the offer, budget and the sales follow-up all influence results. We agree the testing approach and review the evidence as campaigns run.

Can you improve an existing account?

Yes. We can review its structure, search terms, conversion setup and landing pages before recommending changes.

Do we need a new landing page?

Sometimes a focused update is enough. Read our landing-page checklist before spending on ads, or explore website and landing-page design.